Brian Wright
How To Lead
. Always share the credit for victory, and take the blame for failure. Praise in public and admonish in private. Always! Right after the...
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Brian Wright
Aug 81 min read
Be A Leader, Not A Supervisor
.Without someone following you, you're not a leader. Even Batman had Robin. Without willing followers you're the guy that keeps yelling,...
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Brian Wright
Aug 11 min read
The Power Of One
. Radio personalities have an enormous task. With the goal of reaching as many people as possible and so many different ways to do this...
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Brian Wright
Jul 251 min read
Prep Services Are Your Starting Point
You must be interesting and relevant to cut through in today’s radio environment. Let your competitor rely on his/her prepackaged show...
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Brian Wright
Jul 111 min read
Rule The Airwaves
How many times have you thought back to a time when great radio personalities ruled the airwaves from city to city? These personalities...
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Brian Wright
Jul 31 min read
Don’t Overdo It
Today’s radio audience is looking for authenticity. It is time for us to all start to talk and write in a down to earth manner. ...
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Brian Wright
Jun 271 min read
Generational Attraction
The Millennial generation has been described as “hard to connect with” when it comes to radio. This is true, but the truth is most...
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Brian Wright
Jun 211 min read
Preparation Isn’t Just Good Idea
It is not easy to be interesting and revenant. It takes strong planning and show preparation. Great personalities are in a constant state...
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Brian Wright
Jun 211 min read
Look Beyond Your Microphone
Hey, good news! Through many focus groups and other research, radio stations whose primary focus is on connecting emotionally with their...
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Brian Wright
Apr 251 min read
Race To The Punchline
Too often, a radio personality is so intent on getting to a certain punch-line or crescendo that he or she forgets to plan on HOW to get...
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Brian Wright
Apr 181 min read
Don't Get Lost
When coaching air talent we always encourage personalities to take the first logical exit when they are giving a content bit. Cover the...
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Brian Wright
Jan 261 min read
Relevance Matters
When doing show prep, make sure you are relevant first, then make it interesting. Too many radio personalities will talk about a human...
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Brian Wright
Jan 181 min read
A Star Is Born
Make listeners the star of your show and you will become a bigger star. Involve your listeners in your services elements, "This is...
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Brian Wright
Jan 121 min read
What's In A Name
Sometimes the names of things are misleading and can even be the exact opposite of what you think they mean. For example, we drive on a...
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Brian Wright
Nov 23, 20231 min read
Know The Goal
What are your goals in life and at your radio station? Whatever they are, list them on a 3x5 card that you physically keep in your...
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Brian Wright
Nov 16, 20231 min read
Make A Change
A good leader spends more time with their people than with things. Many times it really is easier to bury yourself behind a spreadsheet...
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Brian Wright
Nov 9, 20231 min read
Earn It
A good leader earns respect. Any leader can demand it only to find minimum success. Take the time to inspire while you inspect what you...
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Brian Wright
Nov 2, 20231 min read
Take Me To Your Leader
A good leader knows that tactics always follow strategy. Too many leaders search out great tactics that they hear on one station or...
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Brian Wright
Oct 26, 20231 min read
Your Biggest Enemy
It’s not a competing radio station. The negative byproducts of repetition are the biggest enemies of any, radio personality, promotion or...
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Brian Wright
Sep 7, 20231 min read
Be Seen
You must meet listeners where they are at. But where are they? Well, many times they are at the grocery store, shopping for clothes, at...
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