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Content Quality Must Lead
To stand out in a crowded media landscape, radio must deliver content that’s both fresh and compelling. Repetition of average material is...

Brian Wright
1 day ago1 min read
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Coaching & Talent Discovery Are Broken
Across the industry, talent coaching is severely lacking, and there’s no reliable system to discover and grow new talent. Program...

Brian Wright
Jul 101 min read
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Listener Passion Is Fading
TLoyal radio fans are growing less enthusiastic. The primary complaints are too many commercials and unentertaining on-air talent. What’s...

Brian Wright
Jul 31 min read
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Survive & Thrive, Part 6
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
Jun 51 min read
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Survive & Thrive, Part 5
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
May 291 min read
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Survive & Thrive, Part 4
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
May 221 min read
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Survive & Thrive, Part 3
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
May 151 min read
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Survive & Thrive, Part 2
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
May 11 min read
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Emphasize Authenticity and Trust
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
Apr 241 min read
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The Time Is Now
Now is the time to make a strategic investment in the future of radio by dedicating time, energy, and resources to finding, cultivating,...

Brian Wright
Apr 31 min read
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The Call For Local Content
The call for renewed local programming has never been louder, and the timing couldn’t be better. We’re at a pivotal moment, a...

Brian Wright
Mar 271 min read
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Listener Betrayal
WMG focus groups conducted over the last five years have provided invaluable insight into the sentiments of radio listeners. Many feel...

Brian Wright
Mar 201 min read
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Be In The Crowd
Go to where large crowds are already gathered and interact with them. We have been good at drawing our own cume to locations but now is...

Brian Wright
Mar 131 min read
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Assumptions and Reality
It’s easy to think we know our audience because of ratings data, social media, or phone calls, but these can only tell us so much....

Brian Wright
Mar 61 min read
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Smile and Stay Positive
Never underestimate the power of a smile or a kind gesture. Positive energy is infectious, and as a leader, your mood influences the...

Brian Wright
Feb 201 min read
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Address Negativity Immediately
Toxic behaviors can spread rapidly, lowering team morale and productivity. It’s crucial to address these issues decisively while...

Brian Wright
Feb 131 min read
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Reward Creativity and Dedication
Recognition doesn’t have to come with a hefty price tag. Simple, thoughtful gestures can leave a lasting impact and demonstrate that you...

Brian Wright
Feb 61 min read
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Enthusiasm is Contagious
As a manager, your attitude sets the tone for your team. If you’re dismissive or indifferent about a project, employees will mirror that...

Brian Wright
Jan 301 min read
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Lead Through Positivity
Great leaders inspire, not intimidate. A manager who celebrates wins, encourages effort, and takes an active interest in their team’s...

Brian Wright
Jan 231 min read
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Balancing Systems and People
Systems are vital for efficiency, they bring consistency, structure, and reliability. However, they lack the human creativity,...

Brian Wright
Jan 21 min read
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