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Survive & Thrive, Part 2
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
5 days ago1 min read
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Emphasize Authenticity and Trust
To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Brian Wright
Apr 241 min read
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The Time Is Now
Now is the time to make a strategic investment in the future of radio by dedicating time, energy, and resources to finding, cultivating,...

Brian Wright
Apr 31 min read
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The Call For Local Content
The call for renewed local programming has never been louder, and the timing couldn’t be better. We’re at a pivotal moment, a...

Brian Wright
Mar 271 min read
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Listener Betrayal
WMG focus groups conducted over the last five years have provided invaluable insight into the sentiments of radio listeners. Many feel...

Brian Wright
Mar 201 min read
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Be In The Crowd
Go to where large crowds are already gathered and interact with them. We have been good at drawing our own cume to locations but now is...

Brian Wright
Mar 131 min read
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Assumptions and Reality
It’s easy to think we know our audience because of ratings data, social media, or phone calls, but these can only tell us so much....

Brian Wright
Mar 61 min read
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Smile and Stay Positive
Never underestimate the power of a smile or a kind gesture. Positive energy is infectious, and as a leader, your mood influences the...

Brian Wright
Feb 201 min read
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Address Negativity Immediately
Toxic behaviors can spread rapidly, lowering team morale and productivity. It’s crucial to address these issues decisively while...

Brian Wright
Feb 131 min read
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Reward Creativity and Dedication
Recognition doesn’t have to come with a hefty price tag. Simple, thoughtful gestures can leave a lasting impact and demonstrate that you...

Brian Wright
Feb 61 min read
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Enthusiasm is Contagious
As a manager, your attitude sets the tone for your team. If you’re dismissive or indifferent about a project, employees will mirror that...

Brian Wright
Jan 301 min read
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Lead Through Positivity
Great leaders inspire, not intimidate. A manager who celebrates wins, encourages effort, and takes an active interest in their team’s...

Brian Wright
Jan 231 min read
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Balancing Systems and People
Systems are vital for efficiency, they bring consistency, structure, and reliability. However, they lack the human creativity,...

Brian Wright
Jan 21 min read
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Recognizing The Right People
I t’s human nature to focus more on fixing problems than celebrating what’s going well. In the workplace, this can mean that...

Brian Wright
Dec 26, 20241 min read
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How To Lead
. Always share the credit for victory, and take the blame for failure. Praise in public and admonish in private. Always! Right after the...

Brian Wright
Aug 15, 20241 min read
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Be A Leader, Not A Supervisor
.Without someone following you, you're not a leader. Even Batman had Robin. Without willing followers you're the guy that keeps yelling,...

Brian Wright
Aug 8, 20241 min read
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The Power Of One
. Radio personalities have an enormous task. With the goal of reaching as many people as possible and so many different ways to do this...

Brian Wright
Aug 1, 20241 min read
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Prep Services Are Your Starting Point
You must be interesting and relevant to cut through in today’s radio environment. Let your competitor rely on his/her prepackaged show...

Brian Wright
Jul 25, 20241 min read
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Rule The Airwaves
How many times have you thought back to a time when great radio personalities ruled the airwaves from city to city? These personalities...

Brian Wright
Jul 11, 20241 min read
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Don’t Overdo It
Today’s radio audience is looking for authenticity. It is time for us to all start to talk and write in a down to earth manner. ...

Brian Wright
Jul 3, 20241 min read
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