Even if you’ve been on the air for years, many people don’t know who you are. Always identify yourself and your station. Every break is a...

It’s easy to stay trapped in the studio, but just like politicians, radio personalities need to be out meeting people. Shake hands, make...

Your front desk is often the first personal contact a listener has with you. Make it count! One great way is to have on-air personalities...

Listeners are often unaware of what station they are listening to. Avoid phrases like “ Here at the radio station .” Every generic...

Building great talent is the most difficult, but most important, tactical challenge for any radio station or cluster. It won’t happen...

Today’s imaging often feels cluttered and corporate, like some airport announcements. Radio has turned from a creative medium into a...

Trying to explain your brand to your audience is ineffective. Instead, focus on becoming a brand that clearly understands and reflects...

To stand out in a crowded media landscape, radio must deliver content that’s both fresh and compelling. Repetition of average material is...

Across the industry, talent coaching is severely lacking, and there’s no reliable system to discover and grow new talent. Program...

TLoyal radio fans are growing less enthusiastic. The primary complaints are too many commercials and unentertaining on-air talent. What’s...

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges....

Now is the time to make a strategic investment in the future of radio by dedicating time, energy, and resources to finding, cultivating,...

The call for renewed local programming has never been louder, and the timing couldn’t be better. We’re at a pivotal moment, a...

WMG focus groups conducted over the last five years have provided invaluable insight into the sentiments of radio listeners. Many feel...

Go to where large crowds are already gathered and interact with them. We have been good at drawing our own cume to locations but now is...