What do the people you work with really want?

First, they want a good relationship with their leader. People don’t quit companies, they quit their leaders. About 70% of people who leave their jobs say their supervisor was the reason. Excellent leaders have about an 10% chance of losing a good employee, while poor leaders have around a 40% chance.

Brian Wright

January 8, 2026

Never Stop Branding Yourself

Even if you’ve been on the air for years, many people don’t know who you are. Always identify yourself and your station. Every break is a chance to reinforce your name and brand to new or casual listeners. Every vote counts!

Brian Wright

October 23, 2025

Get Out Like a Politician

It’s easy to stay trapped in the studio, but just like politicians, radio personalities need to be out meeting people. Shake hands, make connections, and “get the vote.” Budget time for community presence and face-to-face contact..

Brian Wright

October 16, 2025