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Brian Wright
15 hours ago1 min read
Address Negativity Immediately
Toxic behaviors can spread rapidly, lowering team morale and productivity. It’s crucial to address these issues decisively while...
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Brian Wright
Feb 61 min read
Reward Creativity and Dedication
Recognition doesn’t have to come with a hefty price tag. Simple, thoughtful gestures can leave a lasting impact and demonstrate that you...
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Brian Wright
Jan 301 min read
Enthusiasm is Contagious
As a manager, your attitude sets the tone for your team. If you’re dismissive or indifferent about a project, employees will mirror that...
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Brian Wright
Jan 231 min read
Lead Through Positivity
Great leaders inspire, not intimidate. A manager who celebrates wins, encourages effort, and takes an active interest in their team’s...
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Brian Wright
Jan 21 min read
Balancing Systems and People
Systems are vital for efficiency, they bring consistency, structure, and reliability. However, they lack the human creativity,...
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Brian Wright
Dec 26, 20241 min read
Recognizing The Right People
I t’s human nature to focus more on fixing problems than celebrating what’s going well. In the workplace, this can mean that...
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Brian Wright
Aug 15, 20241 min read
How To Lead
. Always share the credit for victory, and take the blame for failure. Praise in public and admonish in private. Always! Right after the...
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Brian Wright
Aug 8, 20241 min read
Be A Leader, Not A Supervisor
.Without someone following you, you're not a leader. Even Batman had Robin. Without willing followers you're the guy that keeps yelling,...
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Brian Wright
Aug 1, 20241 min read
The Power Of One
. Radio personalities have an enormous task. With the goal of reaching as many people as possible and so many different ways to do this...
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Brian Wright
Jul 25, 20241 min read
Prep Services Are Your Starting Point
You must be interesting and relevant to cut through in today’s radio environment. Let your competitor rely on his/her prepackaged show...
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Brian Wright
Jul 11, 20241 min read
Rule The Airwaves
How many times have you thought back to a time when great radio personalities ruled the airwaves from city to city? These personalities...
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Brian Wright
Jul 3, 20241 min read
Don’t Overdo It
Today’s radio audience is looking for authenticity. It is time for us to all start to talk and write in a down to earth manner. ...
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Brian Wright
Jun 27, 20241 min read
Generational Attraction
The Millennial generation has been described as “hard to connect with” when it comes to radio. This is true, but the truth is most...
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Brian Wright
Jun 21, 20241 min read
Preparation Isn’t Just Good Idea
It is not easy to be interesting and revenant. It takes strong planning and show preparation. Great personalities are in a constant state...
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Brian Wright
Jun 21, 20241 min read
Look Beyond Your Microphone
Hey, good news! Through many focus groups and other research, radio stations whose primary focus is on connecting emotionally with their...
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Brian Wright
Apr 25, 20241 min read
Race To The Punchline
Too often, a radio personality is so intent on getting to a certain punch-line or crescendo that he or she forgets to plan on HOW to get...
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Brian Wright
Apr 18, 20241 min read
Don't Get Lost
When coaching air talent we always encourage personalities to take the first logical exit when they are giving a content bit. Cover the...
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Brian Wright
Jan 26, 20241 min read
Relevance Matters
When doing show prep, make sure you are relevant first, then make it interesting. Too many radio personalities will talk about a human...
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Brian Wright
Jan 18, 20241 min read
A Star Is Born
Make listeners the star of your show and you will become a bigger star. Involve your listeners in your services elements, "This is...
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Brian Wright
Jan 12, 20241 min read
What's In A Name
Sometimes the names of things are misleading and can even be the exact opposite of what you think they mean. For example, we drive on a...
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