Understand Your Audience Before Asking Them to Understand You

Trying to explain your brand to your audience is ineffective. Instead, focus on becoming a brand that clearly understands and reflects your audience’s needs and mindset. Strong music curation is foundational, and once that’s right, station elements (like personality content, imaging, contesting  & promos) can lift the station to new levels in both ratings and revenue.

Brian Wright

July 31, 2025