Content Quality Must Lead

To stand out in a crowded media landscape, radio must deliver content that’s both fresh and compelling. Repetition of average material is the enemy; interesting and relevant content is the goal. Talent must be driven by the passion of being the most influential radio station in the market. “Good content” always wins, and while localism is essential, quality localism matters more. The ideal formula? Local and excellent. Don’t assume listeners are choosing based on local vs. national because they’re choosing based on value.

Brian Wright

July 17, 2025