First, they want a good relationship with their leader. People don’t quit companies, they quit their leaders. About 70% of people who leave their jobs say their supervisor was the reason. Excellent leaders have about an 10% chance of losing a good employee, while poor leaders have around a 40% chance. Brian Wright January 8, 2026

Even if you’ve been on the air for years, many people don’t know who you are. Always identify yourself and your station. Every break is a...

It’s easy to stay trapped in the studio, but just like politicians, radio personalities need to be out meeting people. Shake hands, make...