Brian WrightFeb 231 minDon't Get BurnedSometimes in our effort to not burn things out on the air we actually never burn them in. Divide your cume by your average quarter hour...
Brian WrightFeb 161 minGet In Their HeadsInstead of trying to come up with phrases to put into your on air imaging, go out and just talk to your listeners and find out what they...
Brian WrightFeb 91 minSpecificity WinsMake your on air teases count. “…more great music is on the way…” is powerless. It says nothing. The more specific and compelling you are...