Survive & Thrive, Part 5

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges. Here’s one key point to prioritize: Adapt Revenue Models.With ad dollars shifting to digital, radio must innovate monetization, such as extolling the significant benefits of local, compelling radio. Investing significantly in sales training and recruitment is a must! There is no substitute. 

Brian Wright

May 29 2025