Survive & Thrive, Part 2

To survive and thrive in the current media landscape, radio must leverage its unique strengths while adapting to modern challenges. Here’s one key point to prioritize: Strengthen Local Focus.Radio thrives when it super-serves local audiences, providing companionship, emergency updates, and relatable storytelling. Stations must visibly engage with their communities through partnerships, local events, and hyper-local content to reinforce their relevance. Go to where large gathering of people already are.

Brian Wright

May 1, 2025