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Your front desk is often the first personal contact a listener has with you. Make it count! One great way is to have on-air personalities greet contest winners when they pick up prizes. This experience leaves a lasting impression.
Brian Wright
October 9, 2025
Listeners are often unaware of what station they are listening to. Avoid phrases like “Here at the radio station.” Every generic reference is a missed opportunity to build strong brand awareness. Always use your station name and identity. You think that you are not doing but you actually are from time to time..
Brian Wright
September 25, 2025
Building great talent is the most difficult, but most important, tactical challenge for any radio station or cluster. It won’t happen without leadership commitment and a structured plan. Many PDs don’t have the training to coach effectively. How your team is coached determines success. Think of it like a sports franchise! Radio needs that same shift in leadership mindset to win.
Brian Wright
August 14, 2025