Meet & Greet
It is probably true that the average person puts more of a conscious effort into determining what type of shoes, pants and socks to buy...
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Aug 23, 20231 min read
Personality Mission Statement
A. To build CUME by attracting new listeners to my shift, while staying in the framework of the programming formatics. B. To build TIME...
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Jun 29, 20231 min read
PPM vs. Diary
Building top of mind recall is equally important in a Nielsen PPM market as it is with a diary market. Think about it. The results of...
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Jun 22, 20231 min read
Source Your Target
The best way to connect with your listeners emotionally is to incorporate those listeners into your show. Whatever shortcomings you may...
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Jun 15, 20231 min read
Case Check
Know what your goals are and what your tactics are to fulfill those goals. Then, put those goals on your smart phone screen-saver, your...
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Jun 8, 20231 min read
That's My Radio Station
Radio is a very personal media. It’s “their” radio station, “their” radio, “their” preset, “their” request, etc. We need to communicate...
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Jun 1, 20231 min read
Focus On What Is Right
Radio is a busy profession. Sometimes it’s hard to sort it all out. Here’s an idea for you that has helped many radio stations over the...
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May 25, 20231 min read
Get Noticed
When talking to a program director about one of his talent’s lack of following directions while on the air, his response was, “…I know...
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May 11, 20231 min read
Guaranteed Ratings
When a radio personality opens their microphone they know they have an enormous task ahead of them with thousands of people listening!...
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May 11, 20231 min read
Guaranteed Ratings
When a radio personality opens their microphone they know they have an enormous task ahead of them with thousands of people listening!...
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May 4, 20231 min read
Be Remembered
Today would be a great day to say to yourself, “Today I will perform as if it is the only day I will always be remembered for.” Anyone...
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Apr 27, 20231 min read
Coaching
The goal of coaching is not to assume adjustments will be mastered immediately. The goal is to make sure there is consistent progress is...
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Feb 23, 20231 min read
Don't Get Burned
Sometimes in our effort to not burn things out on the air we actually never burn them in. Divide your cume by your average quarter hour...
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Feb 16, 20231 min read
Get In Their Heads
Instead of trying to come up with phrases to put into your on air imaging, go out and just talk to your listeners and find out what they...
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Feb 9, 20231 min read
Specificity Wins
Make your on air teases count. “…more great music is on the way…” is powerless. It says nothing. The more specific and compelling you are...
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Feb 2, 20231 min read
Promises, Promises
Make sure your imaging and on air promises are authentic. Don’t say you are “live & local” if you are not. If say you play the most music...
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Dec 8, 20221 min read
Who Do You Love?
As you manage your responsibilities these days it is far too easy to start loving systems and using people. This concept will get only...
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Dec 1, 20221 min read
Van Gogh or Einstein
Radio is always the proper mix of art and science. Too much science, without the art, produces a precise but sterile station that...
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Nov 24, 20221 min read
The Slow Roll
When you are doing a content break, get to your point right away. Listeners have a nearly uncontrollable reflex to change a station when...
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Nov 17, 20221 min read
The Invitation
Did you know that your P1 listeners make up about 80% of your ratings? It is also important to note that your average P1 users listen...
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