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  • Writer's pictureBrian Wright

Relevance Matters


When doing show prep, make sure you are relevant first, then make it interesting. Too many radio personalities will talk about a human interest story that is not relevant to their audience. The monkey that smokes cigarettes in China may be interesting to some but not very revenant in and of itself. Go beyond your syndicated show prep. show.

 

Brian Wright

January 25, 2024

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