The Millennial generation has been described as “hard to connect with” when it comes to radio. This is true, but the truth is most everyone is “hard to connect with” if you are not doing things the right way. If you want to crack the Millennial-Code focus on authenticity. Be real and be efficient. When you shape your radio station into a media platform to enhance the lives of your listener and not use the listener to enhance your radio station you will win…not only with the Millennial generation but with everyone else as well.
Brian Wright
June 27, 2024
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