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  • Writer's pictureBrian Wright

Your Biggest Enemy

It’s not a competing radio station. The negative byproducts of repetition are the biggest enemies of any, radio personality, promotion or contest. Guard against this adversary like a Navy Seal 6 strike team. These negative byproducts are:

  • Boredom

  • Lack of enthusiasm

  • ·Sounding scripted

  • Lack of spontaneity

Brian Wright

October 26, 2023

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