The Slow Roll

When you are doing a content break, get to your point right away. Listeners have a nearly uncontrollable reflex to change a station when they hear a personality start to talk when the music is over. If you don’t catch their attention right away, they are gone, no matter what you have to say. Avoid the “slow-roll” into your content. more than they want.

Brian Wright

November 24, 2022