Specificity Wins
- Brian Wright
- Feb 9, 2023
- 1 min read

Make your on air teases count. “…more great music is on the way…” is powerless. It says nothing. The more specific and compelling you are the better. There is no need to speed through your teases. Take the time to sell what is unique to your audience.
Brian Wright
February 9, 2023
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