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Don’t Overdo It

Writer's picture: Brian WrightBrian Wright

Today’s radio audience is looking for authenticity. It is time for us to all start to talk and write in a down to earth manner.  Skepticism runs high in today’s society, so promos that are too slick and over-produced may be seen as pure hype and no substance.  There are some radio-speak terms that are completely lost on the average listener....Stay away from them.  Send a clear, fun message that is unmistakable.

Brian Wright

July 3, 2024

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