Brian Wright
Moment Of Truth
Listeners of your radio station make dozens of decisions every week. Some of those decisions have a direct impact on your radio station....
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Brian Wright
Oct 13, 20221 min read
The Fight Is On
When it comes to content-breaks it is important to remember that the goal is not to give the information quickly. The goal is first, to...
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Brian Wright
Oct 6, 20221 min read
Quality > Quantity
It is important to understand that you view your radio shows cumulatively as topics, events and other information built throughout your...
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Brian Wright
Sep 29, 20221 min read
The Real World
It is important to understand that you view your radio shows cumulatively as topics, events and other information built throughout your...
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Brian Wright
Sep 22, 20221 min read
What's In A Name
Top of mind recall is vital to our success. This is true for both Diary and PPM markets. In order to achieve the amount of top of mind...
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Brian Wright
Sep 15, 20221 min read
Hello It's YOU
Always talk to one person when you open your microphone. Eliminate all group-speak. Radio is a very personal media, so let’s treat it...
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Brian Wright
Aug 25, 20221 min read
A Star Is Born
It is imperative to understand that it is the personality that creates and nurtures the relationship we have with our listeners and...
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Brian Wright
Aug 18, 20221 min read
Jack of All Trades
Many in the radio industry have been woven into too many things that don’t actually have a direct impact on their listeners. Also, there...
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Brian Wright
Aug 18, 20221 min read
A Whole New World
Not long ago I talked with a 30 year radio veteran who confessed that he has been bouncing around in an insulated, radio echo-chamber and...
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