Corona Virus Radio Plan 3-16-2020
1. Know that the way you react to this time in history you will be remembered for, for a very long time. So, if you choose to fan the flames of fear, you will be remembered for that. If you choose to be a source of helpful information and provide encouragement and companionship you will be remembered for that.
2. Radio stations will see unprecedented listening growth, both Cumulative and TSL. More so than most any time in history. At home listening will skyrocket. This will be prolonged for weeks and months to come.
3. This is a great opportunity to put a plan together for your business partners to inform them of this projected, dramatic increase in your station’s cume and TSL. They need to be invited to share in this opportunity to reinforce and even strengthen their brand in a time of adversity. So, when listeners begin to circulate in mass numbers your business partner’s brand will be top of mind. This will be a great service for them.
4. Your on-air content provision needs to be closely directed to various aspects of life during this pandemic. It should not be gloom & doom, but it should feature multiple camera-angles of this world-wide event. This content should feature listeners themselves talking about their life and how they are dealing with this. This will create the compelling content you need.
5. Your on-air personalities should also feature content that creates Virtual-Social-Interaction [VSI]. The closings of social events and establishments is causing a great deal of anxiety and in some cases more than the virus itself. Here are some ideas:
· Neighbor to Neighbor help groups. [Through social media]
· Virtual Nights Out where you each have dinner at home but while each family is using Google Hangouts to interact.
· Pizza delivery could be 10 times higher than it has been. Now would be a good time to give free pizza certificates away via email or text.
· It would also be a good idea to invite listeners to send a message and or a song dedication to other co-workers who are working at home.
· You should also find someone local in the medical field that you can have on as a guest to answer common questions. *Remember, length of time is not perceived until there is a lack of interesting content.
· Have a guest(s) on that give your audience tips on making meals at home. These people could be from various restaurants in your area.
6. Make sure all of your newscasts or other info packages keep things in perspective. Always avoid overly dramatic headlines or sentences. Your listeners have seen and heard enough of this. Right now, listeners primarily want to know:
· How many cases are there where I live & then regional & national.
· What is now closed or open.
· Travel restrictions or guidelines.
· When and where is testing
· Any word on a vaccine.
7. This is a great time to use your social media to accentuate your on-air communication to provide a deeper dive for those looking for it. Podcasts and videos from your trusted personalities can be very helpful.
8. You should be running a Corona Virus update at least one time per hour. *I will include two samples at the end of this plan. This is designed to be a helpful update with advice that is easy to understand and should be a pre-produced, stand alone feature.
9. We do not recommend that you stop your contesting. Remember, listeners have always looked to you as a way to escape to some degree. You will make your listeners feel good when they win something. *You will want to make it so they receive something via email or text to go claim their prize.
10. Make sure you have a strong internal plan to keep your staff save and healthy. Make sure you have a plan for your on-air people to do their shows from home if need be.
CORONA VIRUS UPDATES SAMPLE COPY
1. STATION NAME Corona Virus Update.......
Concerns over the corona virus are everywhere, generating countless unsubstantiated opinions from one extreme to another. This update is designed to give you THE FACTS from experts in the medical field to help assure the best steps for you and your family. Though there is currently no vaccine there ARE proven and practical steps to prevent spreading the virus. According to leading experts at the CDC...here are 6 steps:
1. Wash your hands often with soap and water for at least 20 seconds.
2. If soap and water are not available, use an alcohol-based hand sanitizer.
3. Avoid touching your eyes, nose, and mouth with unwashed hands.
4. Avoid close contact with people who are sick. Stay home when you are sick.
5. Cover your cough or sneeze into your arm/elbow.
6. Clean and disinfect frequently touched objects and surfaces.
There is no need to be overly anxious over the Corona Virus. The vast majority people experience only mild symptoms that include a slight fever, cough, and nasal congestion, similar to the common cold. The most severe cases are with those that have a weaker immune system or existing respiratory illness. They key for you and your family is to take all the preventative measures previously mentioned. If you feel like you might have symptoms simply call your family doctor or local medical center to find locations for testing. Helping you stay safe and virus-free...STATION NAME.
2. STATION NAME Corona Virus Update......
You've seen countless comments and opinions on social media concerning the Corona Virus BUT what's the truth from the leading experts in this area? The CDC is saying, first of all, DO NOT panic. Next, follow these easy steps to help prevent getting and spreading the virus.
1. Keep your hands clean, and keep your distance from sick
2. Stay home if you are sick, until you are no longer sick.
3. Unless you are already infected, face masks won’t help.
4. Stock up on home supplies, medicine and resources.
5. Prepare your family by communicating your plan.
6. With children, keep calm and carry on and get the flu shot.
7. Avoid touching your eyes, nose, and mouth with unwashed hands.
The symptoms of the Corona Virus are similar to the common cold...they include a slight fever, cough, and nasal congestion. These symptoms do not mean that you DO have the virus, but you should get it checked out. If you feel like you have symptoms, simply call your family doctor or local medical center to find out your best location for testing. Helping you stay safe and virus-free...STATION NAME.