3/19/20 Interaction Attraction
Interacting with your listeners is the single most important step you need to take to create an emotional connection with your audience. Short-burst interaction with and about your listener’s thoughts and feelings is what will differentiate you from other stations and other media platforms. A mother of two telling how happy she and her kids were to be able to go to the concert you sent them two will not show up on most streaming services and most other radio stations. We need to become known as THE interactive station because it makes US all about THEM.