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2/27/2020 Can't Buy Me Love

You have to earn your relationships with your audience, you can’t buy them. Contests and promotions have only a short-lived impact, unless they are designed to enhance an already good relationship. Just because a person wins money on your station on Thursday it doesn’t mean they will be any closer to you on Monday unless you nurture your relationship with them with strong content.



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COVID-19 Phase 2 Plan

The COVID-19 pandemic will certainly be remembered for the rest of our lives! But....what will those memories actually be? That depends on your next steps in the weeks ahead. I'm hoping we can look

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