Wright Angles Blog

  • Brian Wright


Building a Relationship

Building a great radio station is very similar to the steps you take to build a great relationship with another person in your life. If we move away from delivering a presentation on the air and instead think of ways to become a great friend with our listeners we will win over and over again. Think of the steps you went through when you met your spouse or a best friend.

· You introduced yourself

· You immediately tried to find common interests

· You were interested in their life story and less interested in yourself

· You did all you could to be interesting and fun to be around

· You avoided being offensive

· You wanted to see them again

· You got to know each other

· You listened to a lot of the same music together

· They told others about you, you were happy about that

· Then you made a commitment

· You work very hard to this day to live up to this commitment

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The COVID-19 pandemic will certainly be remembered for the rest of our lives! But....what will those memories actually be? That depends on your next steps in the weeks ahead. I'm hoping we can look