
Brian Wright
2/20/2020
Building a Relationship
Building a great radio station is very similar to the steps you take to build a great relationship with another person in your life. If we move away from delivering a presentation on the air and instead think of ways to become a great friend with our listeners we will win over and over again. Think of the steps you went through when you met your spouse or a best friend.
· You introduced yourself
· You immediately tried to find common interests
· You were interested in their life story and less interested in yourself
· You did all you could to be interesting and fun to be around
· You avoided being offensive
· You wanted to see them again
· You got to know each other
· You listened to a lot of the same music together
· They told others about you, you were happy about that
· Then you made a commitment
· You work very hard to this day to live up to this commitment
