Building a Relationship

Building a great radio station is very similar to the steps you take to build a great relationship with another person in your life. If we move away from delivering a presentation on the air and instead think of ways to become a great friend with our listeners we will win over and over again. Think of the steps you went through when you met your spouse or a best friend.

· You introduced yourself

· You immediately tried to find common interests

· You were interested in their life story and less interested in yourself

· You did all you could to be interesting and fun to be around

· You avoided being offensive

· You wanted to see them again

· You got to know each other

· You listened to a lot of the same music together

· They told others about you, you were happy about that

· Then you made a commitment

· You work very hard to this day to live up to this commitment